Creating variations in your email copy can significantly improve engagement rates in cold email campaigns. This guide will help you understand how to use Spintax, placeholder values, and variable data to personalize your emails effectively.

Using Spintax

Spintax allows you to create multiple variations of words or sentences, making each email unique. This can enhance the diversity of your email content and increase the chances of engaging your leads.

Basic Syntax:

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{{RANDOM | Option1 | Option2 | Option3}}

Example:

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{{RANDOM | Hi | Hello | Hey}} {{firstName}},

I'd love to {{RANDOM | learn | hear | find out}} more about how you {{RANDOM | handle | manage | deal with}} sales at {{companyName}}.

Important Notes:

• Variables Inside Spintax: You cannot use variables within Spintax options. For example:
  • Incorrect: {{RANDOM | Pay-Per-Appointment Meetings | Quick question {{firstName}}}}
  • Correct: {{RANDOM | Pay-Per-Appointment Meetings | Quick question}} {{firstName}}

Using Placeholder Values

Placeholder values ensure your email remains coherent even if some variables are missing from your lead's data.

Syntax:

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{{variableName | placeholderValue}}

Examples:

• Hi {{firstName | there}},
• We noticed you're working at {{companyName | your company}}.